Brand Overview: Origins and Vision
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RZLER is a U.S.-based luxury lifestyle brand founded by entrepreneur Jason Averill, who launched the first RZLER flagship perfume boutique in Pune on JM Road in 2025. The name “RZLER” is inspired by the “rizzler” (someone with charisma). The brand positions itself at the intersection of modern culture and global luxury, aiming to empower confident, individualistic consumers. At the heart of RZLER is Goldy, the master perfumer behind each scent. RZLER’s philosophy is that “fragrance is more than just a finishing touch” – each of its curated perfumes is designed to be a personal signature and a story told layer by layer on the skin. Goldy’s craftsmanship blends rare ingredients (smoke, spice, sweetness) into bold, long-lasting fragrances, reflecting a mission to help the new generation own their aura with unapologetic, charismatic scents.
Perfume Store in Pune – RZLER Location & Hours
RZLER’s flagship Pune boutique occupies a prominent corner on Jangali Maharaj Road, Deccan Gymkhana (Shop No. 5, opposite McDonald’s). The store sits in the Polo Ground shopping area (JM Road, Shivaji Nagar), making it easy to spot. RZLER Pune is open daily 10:00 AM – 10:00 PM. For questions or appointments you can reach them on the store’s or visit the Perfume RZLER website for contact details. A Google Maps link is provided below for directions to the store.
Store Address: Shop No.5, Jangali Maharaj Road, Deccan Gymkhana, Pune, Maharashtra 411004, India.
Hours: Monday–Sunday 10 AM–10 PM. (Closed timings may vary on holidays.)
For easy reference, see the Google Maps location of RZLER Pune.
Fragrance Collection & In-Store Experience
RZLER offers a curated range of premium perfumes for men and women, along with coordinating gift sets. Each 50 ml bottle is inspired by renowned luxury scents such as Oud of Gold by Lattafa, Nexorien by Xerjoff, and Nomade by Louis Vuitton—delivering a luxurious experience at an affordable cost. Among the bestsellers are Nomade (men’s) and Vampblow (women’s), as well as Lady Shield (women’s) and Nautis (men’s). RZLER also offers gift-ready options including the Lush Collection for women and the Voyager Set for men, both featuring discovery-sized miniatures ideal for gifting or sampling a range of fragrances.
In-store, customers are greeted with elegant displays and complimentary testers so you can sample any fragrance free of charge. The decor is polished and modern, offering a relaxed shopping experience. Knowledgeable staff (and Goldy himself at special events) provide personal recommendations. RZLER also offers free gift wrapping and occasional complimentary “free gifts” with purchase. Gift sets and perfumes come beautifully packaged, making RZLER popular for birthday or wedding presents. Overall, the boutique prides itself on a luxury feel – akin to a high-end Parisian perfumery – but with Indian warmth and affordability.
What Sets RZLER Apart
Several factors distinguish RZLER from other perfume shops:
- Exclusive Blends: Every RZLER scent is a curated blend crafted by Goldy, giving customers designer-inspired fragrances that feel unique. The brand doesn’t just copy; Goldy “tells stories” through the notes (spice, woods, vanilla) layered in each bottle. This artisanal approach means even familiar vibes (like Oud, Marine) have a signature twist.
- Quality at Value: RZLER bridges the gap between exotic luxury and street-level price. You get inspired-by versions of high-end perfumes (often costing thousands elsewhere) at a fraction of the cost (under ₹1000). This combination of premium feel and smart pricing appeals to savvy shoppers.
- Customer Experience: The Pune store emphasizes hospitality. Complimentary testers allow you to try any scent before committing. Staff will assist with picking the right note for you or for gifting. Loyalty perks (like occasional discounts and early access to new launches via an “Exclusive List”) reward repeat customers.
- Gifting Options: Beyond individual bottles, RZLER offers gift sets and discovery kits for special occasions (sold at ₹599 sale price). The shop also caters to bulk orders (e.g. bridal gifts) and provides handsome gift-wrapping. Free “gift with purchase” promotions and sales events (e.g. festive discounts) make RZLER a go-to for presents.
Overall, RZLER’s blend of modern branding, a curated product line, and attentive service help it stand out from generic perfume kiosks.
FAQs about RZLER Perfumes
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What are the Pune store hours?
The JM Road boutique is open 7 days a week, 10 AM–10 PM. -
What is the return/refund policy?
RZLER’s policy states that all sales are final. Once a product is delivered, no returns, exchanges, or refunds are allowed. (Choose carefully; testers are available so you can try before buying.) -
Are testers available?
Yes. The store provides complimentary testers of every fragrance so you can spray and compare scents on the spot. -
Can I shop online?
Absolutely. RZLER sells its full range on its official website (perfume.rzler.com) with free shipping options. Also you can buy on major e-commerce platforms Amazon India. Online shoppers get the same fragrances and gift sets as in-store. -
How are deliveries handled?
For online orders, RZLER offers free shipping within India (often with 5% prepaid discounts). Cash-on-delivery is also available at checkout. The company promises secure packaging; if a product arrives damaged, customers are advised to contact the delivery partner immediately. -
How can I contact RZLER?
Apart from visiting the store, you can reach their customer service via email (customerservice@rzler.com) or on the website. Social media pages (Facebook/Instagram @rzler.perfume) also respond to enquiries and showcase new arrivals.
Visit RZLER and Explore Your Scent
Ready to find your signature fragrance? Visit the RZLER Perfumes boutique on Jangali Maharaj Road (Deccan Gymkhana, Pune) today. You can browse and sample any scent in-store. For convenience, shop RZLER’s full collection online at perfume.rzler.com or through their upcoming Amazon/Flipkart listings. Don’t forget to follow on Instagram and Facebook for the latest launches, reviews, and exclusive offers. With its bold blends and personalized service, RZLER invites you to join the world of Rizzler’s bold fragrances – a confident lifestyle statement in evry bottle.