Our Brand Story

Founded in 2025 in Pune, RZLER was born from the belief that fragrance is more than a finishing touch it’s identity. Inspired by effortless charisma, RZLER empowers you to express confidence with every note. Crafted under the eye of Master Perfumer Goldy, each blend pairs artistry with precision to leave an unforgettable impression.

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Craftsmanship

Guided by Goldy a master perfumer with 10+ years of experience every RZLER fragrance is composed note by note with patience and intent. We source premium perfume oils from France, Spain, and Italy, then refine and balance them to perform beautifully on clothing and in memory.

Our Mission

To help people own their aura. We craft long lasting, luxurious yet accessible perfumes that elevate interviews, date nights and everyday life so your presence is felt before a word is spoken.

Our Vision

To establish RZLER as India’s most admired perfume house—born in Pune, respected globally—by delivering luxury grade fragrances at accessible prices and making fine perfumery part of everyday life.

Make in India

All RZLER fragrances are blended, aged and bottled at our in-house facility in Pune. Each formula passes through rigorous testing to maintain purity, projection, and longevity reflecting our commitment to excellence.

RZLER isn't just a fragrance—it's an attitude, an emotion, a statement of who you are."